The inaugural Specialty Coffee & Tea Convention, an event specially designed for the region, will be held at the Al Bustan Rotana Hotel in Dubai from November 10 to 12.
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'The 2009 conference will gather influential figures and leading industry authorities who will spearhead a thought-provoking conference that will give participants a broader and objective perspective of the present and future prospects of the industry,” said Anselm Godinho, managing director, IC&E, organisers of the event.
“With a diverse mix of participants including retailers, franchisers, distributors, trainers, specialists, hotel professionals and several other representatives from various industry segments, the 2009 Conference will also provide an excellent opportunity for industry players to discover new business leads and forge synergistic partnerships,” he added.
'Over the years, we have witnessed a growing consumption of beverages across the UAE and the rest of the GCC,” Godinho continued.
“The Specialty Coffee & Tea Convention 2009 seeks to nurture this trend by creating a definitive platform that tackles and addresses the distinct challenges of the coffee and tea trade, while promoting sustainable strategies for growth.”
Key topics discussed during the conference will include global trends in coffee consumption, opportunities and threats; improving the quality of coffee – service and the product; promoting the health benefits of coffee; the state and future of coffee in the GCC.
The event will also discuss topics on differentiating tea - history and trends; local investment opportunities, franchising and setting up in the region; assessing consumer liquidity – supply and demand; and corporate social responsibility and fair trade focus.
There will also be networking activities and workshops on espresso fundamentals, basics of cupping, roasting and specialty tea. – TradeArabia News Service
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