By: PR Newswire
Jul. 16, 2009 03:32 PM
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LOS ANGELES, July 16 /PRNewswire/ -- Following a riveting launch that was captured by the international media, Marley Coffee continues grinding away by securing local and large international distribution deals to make their coffee as ubiquitous as their namesake.
Locally, in Los Angeles, Marley Coffee has entered into its neighboring stores at places like Larchmont Larder and Larchmont Wine and Cheese shop.
Internationally, Marley Coffee has procured several distribution deals. La Grotta Del Formaggio is the first to represent as a major distributor in Vancouver, British Columbia, Canada. "Like Marley Coffee, we are also a family run company that cares deeply about every aspect of our business and our clients. We carry only the best gourmet foods, and we are proud to say that in the coming weeks London Drugs Canada will be the first chain to carry Marley Coffee in 69 of their stores across Alberta, Saskatchewan, Manitoba and British Columbia," said Domenico Bruzzese, owner of La Grotta Del Formaggio.
"We are proud to have partnered with Domenico and his team in the Pacific Northwest to distribute Marley Coffee as the West coast is known for its incredible gourmet coffees and micro roasters. After spending three years passionately sourcing and creating our organic coffees, we are excited to finally be able to give coffee lovers the opportunity to try them," said Co-Founder and CEO, Shane Whittle.
The company has not forgotten its roots and its commitment to pursuing all things ITAL. The company is working to partner with local environmental groups to show how the Marley Farm can be a model for sustainable development for other farms around the world. At the end of August, Marley Coffee will be the official coffee served at the NAACP Theatre Awards and Festival Dinner.
"My first priority is to ensure that our farm reflects my father's dream of a better world for all people. My day-to-day job is to share his dream with the world and to help guide this company so that that the dream is embodied in all of our business activities," said Rohan Marley, Co-Founder and Chairman of Marley Coffee.
About Marley Coffee
Marley Coffee is an international gourmet coffee company with offices in Vancouver, Los Angeles and Jamaica. The Marley Coffee 52 Acre Private Estate sits atop the Blue Mountains in Chepstow, Portland Jamaica, long revered as the region with the world's most desirable coffee beans.
Marley Coffee is patiently awaiting their Jamaican Coffee Industry Board (CIB) license approvals to be able to share their private reserve beans with the world. Marley Coffee intends to adhere to the quality and control procedures that Jamaica's CIB holds so proudly. "Blue Mountain coffee holds its own legacy and Marley Coffee is grateful to be a part of this legacy with Jamaica," said Whittle.
Marley Coffee offers an assortment of shade-grown coffee blends from the finest coffee producing regions in the world, including Central and South America, Papua New Guinea, and Indonesia. They also offer an organic single origin java from Yirgacheffe, Ethiopia. Marley Coffee is determined to deliver intoxicating aroma and rich, smooth flavor into every cup that bears the Marley name. All of the coffees are certified organic by the USDA, and the Pacific Agricultural Certification Society of Canada (PACS), and comply by the company's ITAL standards.
Marley Coffee and merchandise is currently available for purchase online at www.marleycoffee.com.
SOURCE Marley Coffee
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Article Reposted from: AjaxWorld Magazine
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Showing posts with label Marley Coffee. Show all posts
Showing posts with label Marley Coffee. Show all posts
Tuesday, July 21, 2009
Tuesday, July 14, 2009
Marley Coffee and Jamaican Blue Mountain Coffee
The Editor, Sir:
I read the story about the Marley Coffee venture (July 10) with concern, visited the websiteand noted that Marley coffee is being marketed as Blue Mountain Coffee, and I quote: "The Marley Estate sits atop the Blue Mountains of Jamaica, long revered as the region with the world's most desirable coffee beans."
And here is the concern: that the product is being advertised without the required certification. Let's face it, regardless of ownership, a Blue Mountain coffee farm or estate selling coffee on the international market will, intentionally or otherwise, be Blue Mountain Coffee in the minds of buyers - even without the certification. Coupled with the famous Jamaican, Bob Marley, it is bound to connect.
Rohan Marley and his partners must be congratulated for venturing into one of the toughest businesses in the world - coffee farming in the Blue Mountains. But they have also done the unthinkable where the marketing of Blue Mountain coffee is concerned. Stakeholders must take note and move to protect the brand. After all, it is the premium price which makes it attractive to investors.
The estate may sit atop the Blue Mountains, however, the processes must be followed to ensure that the standards are high. The cost of sending a bad batch of coffee to the marketplace is simply too much to consider. Director General Christopher Gentles and members of the Coffee Industry Board must now make it a requirement that owners are registered and that they receive certification before they begin to market their products - if this is not yet the case. Protecting the brand goes beyond the label
. What is the standard for blending? What percentage of the blend must come from Blue Mountain beans before it can be marketed under the name?
Blue Mountain Coffee is one of the world's premium coffees and with that comes a responsibility. Only last year, the coffee board had to prove to Japanese investors that the coffee was maintaining established standards in the ways it is grown, reaped and packaged for sale in that market. I would hate to think that that standard is compromised as a means to an end.
Marley legacy
The Marley family has sought to protect the Marley legacy, even in the courts, and I sincerely hope it is Rohan Marley's intention do the same with the Blue Mountain Coffee legacy. Let us not forget that it took decades and the lifetimes of many like the late Victor and Keeble Munn and the others before them to build the Blue Mountain brand and to keep its reputation. We need to protect it.
I urge the coffee board to expedite the branding processes and step up its monitoring inside and outside of Jamaica. It is our right to ensure that every cup sold with the Blue Mountain name meets stringent standards.
I am appealing to Rohan Marley to treat the coffee with respect, after all it, too, is a Jamaican legacy.
I am, etc.,
Z. NEUFVILLE
zadie@lineone.net
I read the story about the Marley Coffee venture (July 10) with concern, visited the websiteand noted that Marley coffee is being marketed as Blue Mountain Coffee, and I quote: "The Marley Estate sits atop the Blue Mountains of Jamaica, long revered as the region with the world's most desirable coffee beans."
And here is the concern: that the product is being advertised without the required certification. Let's face it, regardless of ownership, a Blue Mountain coffee farm or estate selling coffee on the international market will, intentionally or otherwise, be Blue Mountain Coffee in the minds of buyers - even without the certification. Coupled with the famous Jamaican, Bob Marley, it is bound to connect.
Rohan Marley and his partners must be congratulated for venturing into one of the toughest businesses in the world - coffee farming in the Blue Mountains. But they have also done the unthinkable where the marketing of Blue Mountain coffee is concerned. Stakeholders must take note and move to protect the brand. After all, it is the premium price which makes it attractive to investors.
The estate may sit atop the Blue Mountains, however, the processes must be followed to ensure that the standards are high. The cost of sending a bad batch of coffee to the marketplace is simply too much to consider. Director General Christopher Gentles and members of the Coffee Industry Board must now make it a requirement that owners are registered and that they receive certification before they begin to market their products - if this is not yet the case. Protecting the brand goes beyond the label
. What is the standard for blending? What percentage of the blend must come from Blue Mountain beans before it can be marketed under the name?
Blue Mountain Coffee is one of the world's premium coffees and with that comes a responsibility. Only last year, the coffee board had to prove to Japanese investors that the coffee was maintaining established standards in the ways it is grown, reaped and packaged for sale in that market. I would hate to think that that standard is compromised as a means to an end.
Marley legacy
The Marley family has sought to protect the Marley legacy, even in the courts, and I sincerely hope it is Rohan Marley's intention do the same with the Blue Mountain Coffee legacy. Let us not forget that it took decades and the lifetimes of many like the late Victor and Keeble Munn and the others before them to build the Blue Mountain brand and to keep its reputation. We need to protect it.
I urge the coffee board to expedite the branding processes and step up its monitoring inside and outside of Jamaica. It is our right to ensure that every cup sold with the Blue Mountain name meets stringent standards.
I am appealing to Rohan Marley to treat the coffee with respect, after all it, too, is a Jamaican legacy.
I am, etc.,
Z. NEUFVILLE
zadie@lineone.net
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The source:
LETTER OF THE DAY - Concerns over 'Marley Coffee' and Blue Mountain brandPublished: Monday | July 13, 2009
Monday, July 13, 2009
Bob Marley's Son's a Jamaican Blue Mountain Coffee Retailer?
Bob Marley's son, Rohan Marley engages in coffee business. He is engaging in the production, processing and distribution of Coffee.
He and his partner has acquired a coffee plantation. While the agency that regulates coffee trade in Jamaica has not yet stamped the Marley Coffee as a Jamaican Blue Mountain Coffee, it is said that the coffee is mixed with imported African grown coffee....
Read more..
He and his partner has acquired a coffee plantation. While the agency that regulates coffee trade in Jamaica has not yet stamped the Marley Coffee as a Jamaican Blue Mountain Coffee, it is said that the coffee is mixed with imported African grown coffee....
Read more..
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